Reaching for the Holy Grail of Advertising

There is a concept of perfect information and data reduction that is presently unreachable.

The Holy Grail of data reduction, if you will, (no offense to anyone with the metaphor I hope) is the ideal to close the loop between ad procurement and revenue booking which flows through the CRM (Customer Relations Management Tools) and several other conduits, but lets keep it simple at this point.

The data needs to flow all the way to accounting and back out to ad procurement. This is necessary to meet business goals. Because in the chart of accounts we are able to pull our most essential statements, P&L, Balance Sheet, Cash Flow. In other words, every new employee, come or gone, every increment of change of COGS (Cost of Goods Sold) affects our algorithm for purchasing advertising.

This is unfortunate . . . however, we are on that path. When one spends an ad dollar it would be nice to know exactly what the return of that dollar was. The return is a function of many things, most importantly the business goals of the organization spending that dollar. The goals usually contain items such as net revenue, new customers, and an understanding of the CLV (Customer Lifetime Value) and the (CRV) Customer Referral Value.

Ironically, in a beatifically written recent article in the HBR (Harvard Business Review), it was shocking to understand the revelation of how these two variables interact. In summary, the customers with high CRV may be wroth a lot more if the data is extrapolated than the customers with high CLV. And even more ironically, they are often not the same people, although in any matrix of data there will be overlap with complicated analysis such as these.

This Global vision as stated in the title will be addressed in a series of Blogs as the topic is much too long for one post. It could be a book lengths piece, and perhaps it will.

There presently is a massive disconnect, even with modern analytics, that most companies do not have the internal resources, cannot afford to outsource, or the outsource partners just do not understand these dynamics. Warp is a reach for the whole grail of prefect data closure and reduction. It is on a healthy way toward that goal.

This brief introduction will expound as the march forward to discuss the tribulations of the disconnect, what we can do now, and how we will continue to approach that omega point of the Grail. I suspect within the next decade we will be very very close. Unlike Arthur, or his Python counterparts it will not elude us this time.

Warp Ad Procurement Tools

Warp offers a unique set of AD procurement for businesses of any size.

Built on a platform of over 13 published Patents, proprietary programming, a unique telephony application and years of expert knowledge and experience, Warp enables an average user to buy online advertising in the most efficient and optimal manner.

Warp allows a user to set a budget for their website and then Warp will automatically pick the proper keywords and insinuate advertising in thousands of channels that are presently available. After this insinuation, Warp figures which ads are productive and augments the spend, and as well, diminishes the spend on non productive ads and keywords.

Warp is absolutely unique, in the fact that it deploys traditional statistical measures in a hybrid form with the power of Neural Network analysis. The benefits are numerous and will be outlined in another more technical post.

Warp aggregates across multiple channels, tools, and utilities. What does this mean? When you create an ad in Warp, it will show up in a wide variety of places, from Google to MSN, or from ASK to SuperPages.com.

Title Tag

The importance of the title tag cannot be overestimated.

The most common error we see when reviewing websites to maximize their visibility in the search engines is the lack of appropriate Title tags.

The Title Tag is a well known familiar HTML tag used to give a brief description about the page being viwed. It commonly appears in the top of the browser window frame, and summates the information on the page. This is why the title tag has become such an important element in best practice web design.

The Title Tag should be brief, only several words longs. Every word dilutes the value of every other word so choose your title tags carefully.

Briefly:

1) Create a unique Title Tag for every page of your website
2) Make sure that the Title Tag expresses a summation of the pages content
3) Optimally a page can only be optimized for one thing, therefore be concise, only a few words are needed.
4) A good example is what are you selling on that page and where, for example:
Widgets Scottsdale Arizona
is a very reasonable Title Tag

The search engine robots will read these tags and through other correlations infer the relevance of that page and will give you the best chance at respectable rankings on search engine queries based upon the best practice use of the Title Tag.

Please visit Warp for more details on Search engine marketing and how to get the maximal results from your advertising dollar.